Asian Food Channel's Chef Robert Rainford - The king of grill!

Asian Food Channel’s Chef Robert Rainford Makes His First Trip To The Philippines to Tantalise Crowds with His Skill on the Grill

June 15, 2009 – The Asian Food Channel (AFC) the region’s first and only 24-hour food channel is proud to announce it is bringing over celebrity BBQ chef Robert Rainford. As part of AFC’s barbecue month this June, all AFC viewers will be thrilled to know that the channel is hosting television celebrity Chef Robert Rainford for a 3-city whirlwind tour of Singapore, Malaysia, and the Philippines.

The Asian Food Channel presents The King of Grill Robert Rainford’s first ever trip to the Philippines with The License to Grill star in Manila from the 21 to 22 June to delight local fans with his grill and share his BBQ know-how with everyone.

Chef Rainford will be tantalising taste buds by entertaining his fans in the Philippines during these gourmet grilling dates, with his dynamic ‘wherever there’s a grill there is a way’ philosophy.

Having undergone formal training at the culinary school at George Brown College, Toronto, Chef Rainford rapidly developed a professional career in the kitchen, working with a variety of culinary talents. However, his curiosity for food and tastes, coupled with his Jamaican heritage, led him to the outdoors and the now familiar smoke of the barbecue.

A world-class chef more commonly known as the King of Grill, Chef Rainford’s passion for the barbecue allows him to transform a variety of fresh seasonal ingredients into an array of mouth-watering, creative barbecued meals.

“Having brought Licence to Grill to our Asian viewers over the past few years we are delighted to now bring the King of Grill himself, the guru of barbecuing, Chef Rainford, to the Philippines. By bringing international culinary talent like him to the region we want to continue inspiring, educating, and delighting our millions of viewers as well as both budding and experienced chefs.” commented Maria Brown, Co-Founder and Managing Director of AFC.

Ms Brown continued: “Economic conditions is withstanding, the very strong feedback from our millions of viewers and fans are telling us that they love the Channel and the stars we feature and the fact that we are bringing them to the region. We see it as a small way for AFC to let our ardent fans know that we love them, their passion for the Channel, and that we continue listening to them.”

With BBQ events galore, AFC Chef Robert Rainford is sure to satisfy all License to Grill fans and grill enthusiasts in the Philippines! The King of Grill,

Chef Rainford, will be creating a special barbecue extravaganza and a broad array of mouth-watering grill inspired delights on 21 June at Greenbelt 3 Park, Makati City and on 22 June at Alabang Town Center.

The event will be made possible by the following Presentors: Asian Food Channel, Skycable, Ayala Malls and San Remo; Other sponsors: Magnolia Chicken Station, Selecta, F&B World, Max 103.5, Jam 88.3 and Wave 89.1.

During the month of June catch Chef Rainford’s top tips and delicious recipes on ‘Licence to Grill’ every weekday at 8pm, only on Asian Food Channel, Skycable Channel 58. So there really is no excuse not to dust the barbecue down and practice your skill on the grill.

About Asian Food Channel

The Asian Food Channel (AFC) is the region’s only 24-hour food channel dedicated to airing the best food and lifestyle programming from around the region and around the world. Based in Singapore, AFC’s wide Asian distribution footprint covers seven territories and 20 million viewers, on basic tiers of all the major pay TV platforms across Southeast Asia.

The channel leads the ratings in its territories, regularly achieving the #1 lifestyle channel in terms of popularity and loyalty. It has achieved a broad following from young teenage food lovers and empty nesters to trendy urban females and aspiring male chefs. Its online presence supports the channel with program information, recipes, content and an e-commerce store. As such AFC regularly executes 360 degree advertising and marketing campaigns and solutions for leading FMCG, Financial and Travel brands.

AFC broadcasts on:

· StarHub Channel 69 (Singapore)

· Astro Channel 703 (Malaysia)

· First Media Digital 1 Channel 76 (Indonesia)

· Prime Indovision Channel 22 (Indonesia)

· Now TV Channel 527 (Hong Kong)

· Skycable Channel 58 (Philippines)

Please visit www.asianfoodchannel.com for more information

For further information please contact:

For further enquiries on Spain…On the Road Again, please contact:

Pebbles Reyes

pebbles.reyes@asianfoodchannel.com

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